psychology

SMM: Sound of Silence

A “Sound Matter Moment” It matters little how good you are at your vocation or avocation; if your communication skills suck, the rest of your overall impression and impact will suffer. Many talented musicians, artists, and entrepreneurs have remained in obscurity, or the greats have fizzled far too fast due to poor interpersonal communication skills. Simon & Garfunkel’s moody and melancholy hit,…

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SMM: Groove Machine

Musicians can often be overheard talking about the word groove with respect to playing music. A “groove” is a flow, a feeling, a familiar path that musicians get “locked into” when creating sounds that can literally move people. A groove is hard to explain but easy to understand when you’re feeling it. To groove is positive. But…

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SMM: Mob Rules**

Whether it’s a business, a brand, or a band, content-creators must approach their endeavors from a content-consumer’s point-of-view. Customize your communications to conform to their psychology. The challenge is to find that magical sweet spot between your need to create and their want to consume…

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SMM: Communication Breakdown**

It matters little how good you are at your art, your business, or your craft; if your communication skills suck, your endeavors will suffer significantly. Distance. Depth. Balance. All important concepts when considering effective communication…

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