SMM: Go Your Own Way**

A “Sound Matter Moment” Author Malcolm Gladwell, in his great book Outliers, discusses at length, the legendary band Fleetwood Mac’s now-famous career arc, and rise to fame, as an illustration of the – often – very long time it takes to truly become great at something. To become a master practitioner. The group slugged it out…

Read More

SMM: It Don’t Come Easy

A “Sound Matter Moment” What’s the message when things come easy for you?  When good fortune or good luck seems to come out of nowhere? Are these things “supposed to be?” Is it fate or destiny? Or, are they of lesser value because little effort was put forth? What about when things don’t come easy?  When…

Read More