marketing

SMM: I Will Follow

A “Sound Matter Moment” Successful people understand the importance of paying close attention to details; to instructions; to the specific requests and desires of others when asked, and when applicable. They know when and how to… follow directions. Not blindly, but with and for a specific purpose. This is especially important if you want something from someone…

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SMM: Wake Me Up

A “Sound Matter Moment” It’s happening more and more… Recently, I found myself turning up (just a little bit) a Wham song I heard playing on one of those “we play everything” radio stations. That’s right, Wham, featuring the late, great George Michael… (there goes all my “street cred”…!) I know what you’re thinking… f@cking Wham?? Believe me, that’s…

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SMM: One In A Million

The original Appetite For Destruction-era Guns N’ Roses line-up is arguably the most notorious band in rock and roll history. Their drug use and abuse is well-documented along with the infamous in-fighting and animosity between band members, past and present. Despite, or perhaps because of, the volatile nature of the band’s personalities, GN’R has sat…

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SMM: Mob Rules**

Whether it’s a business, a brand, or a band, content-creators must approach their endeavors from a content-consumer’s point-of-view. Customize your communications to conform to their psychology. The challenge is to find that magical sweet spot between your need to create and their want to consume…

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