Music, Marketing, & Motivation

003: Thomas Woroniak

Sound Matters Show 003 features the latest headlines in music & entertainment news, excerpts from Tom's recent interview with Stephen Pearcy of Ratt, as well as an interview with AntiHero Magazine Editor in Chief, Thomas Woroniak...

January 21, 2017

Episode #003 of the Sound Matters radio show features Tom’s conversation with Rockford native and AntiHero Magazine Publisher & Editor in Chief, Thomas Woroniak about the realities of running an online music magazine, branding, concert photography, and the future of the rock and metal magazine. Tom is an excellent music photographer and has shot a who’s who of the biggest rock and metal acts in the world for many years. Each Sound Matters radio show concludes with an excerpt from Tom’s weekly Sound Matters column to infuse some motivation and encouragement into the conversation.

AntiHero Magazine Facebook Page – & main website:


Inside the Interview:
01:55 – Tom’s background in music & media…
02:46 – On studying music theory in college…
03:43 – Why start an online music magazine?
06:01 – Growth, management, & monetization of an online music magazine…
07:55 – Content & brand building on AntiHero Magazine…
09:24 – Will AntiHero ever be a print magazine?
11:40 – Tom’s concert photography & outlook…
13:01 – Tom’s photography website & name history…
13:56 – Observations from the photography pit…
16:16 – Bucket list bands still to shoot…
17:23 – AntiHero Mag’s 2017 plans…

Connect with Thomas Woroniak:
Twitter: (@AntiHeroMag)
Instagram: (@AntiHeroMagazine)

Behind the Shot: Lajon Witherspoon, Sevendust… July 2012 >>

Lajon Witherspoon of Sevendust – Photo by Tom Leu

A ‘Sound Matter Moment’ >>

Article: “Once Around The Ride” by Tom Leu

Episode Sponsors:

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Click below to listen to another Sound Matters radio episode:

SMM: Once Around the Ride**
SMM: The Waiting

About the Host